Short vertical videos have consumed 60% of mobile internet traffic. But for brands, posting the same content across all three is a fatal mistake. Each possesses a different 'Algorithm DNA'.
Platform Comparison (Pros & Cons)
- TikTok (The Discovery Engine):
Pros: Explosive virality. Pure Interest Graph algorithm (good content goes viral even with zero followers).
Cons: Disloyal audience. Low sales conversion as users are in passive entertainment mode. - Instagram Reels (The Aesthetic Window):
Pros: High conversion for visual/fashion products. Social Graph basis (friends/family) creates higher trust.
Cons: Organic growth is extremely slow without paid ads. - YouTube Shorts (The Long-Game Funnel):
Pros: Evergreen. Shorts can appear in Google search years later. Best bridge to long-form video.
Cons: UI/UX feels clunky compared to competitors.
Strategic Verdict
Use TikTok for Brand Awareness (Top of Funnel). Use Instagram for Catalog & Sales. Use Shorts for Education & SEO.